Why commercials are good

Colonial Times. RSS Feed. Submit Search. Colonial Times The news from the school you love. Are Commercials Good or Bad? Christian Shiels, Staff Reporter. Navigate Left. Navigate Right. Share on Facebook. Share on Twitter. Share via Email. Search Submit Search. Have fun. Be funny.

Use humor. If applicable. Just remember to convey your message so that someone watching it remembers you and your brand first. If they remember the spot too, that's a bonus. This is arguably my favorite commercial of all time. If not, it's in the top You should instantly recognize it and even after all these years I still remember it AND the product. I write…. This is a BETA experience. You may opt-out by clicking here.

More From Forbes. Oct 13, , am EDT. It still has the traditional product placement on the white background, but it had more depth. Most of us can relate to that. Take 2 Usually Apple commercials are pretty good at explaining why these individual product features are valuable—but not this one.

I thought the execution here was flawed. It uses celebrity faces for no real purpose, and the way they choose to explain the technology was not very effective. In another commercial, a man in the locker room furrows his brow as a guy repeatedly talks about feeling the burn. Both commercials end with our protagonists going to Planet Fitness, a safe haven from lunks.

Take 1 I think the fact these commercials tackle the gym intimidation factor head on is a great way to recruit new members. While the commercials personify the intimidation factor to great effect, I do feel a little grossed out when I watch them.

The visualizations of these characters actually kind of sicken me. Take 2 I thought these commercials did a great job of positioning Planet Fitness. All Sections. They give you the chance to take that bathroom break. Adverts keep you active — you get up and dart for the remote. Sometimes adverts remind you of things you have bought and forgotten to use. The break is a good opportunity to get another cola from the fridge.

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